Urban legend
Brewing

Brand concept and corporate identity for a hypothetical brewing company that pairs flavors of craft beer to creatures from folklore. (2017)

Jackalope Honey Lager pairs a lighter beer with an added sweetness from the honey, with cute and cuddle jackalope. A dip into the world of cryptids and beer for those who want a non-threatening start.

Flatwoods Red Ale is a sweet and strong beer that adds a twist of sour raspberry to a strong red ale. The raspberry and the use of red captures The Flatwoods Monster’s more feminine design, without the docile nature  of the Jackalope.

Jersey Devil Brown Ale is a stronger and more sharper ale than Jackalope and Flatwoods. It’s additional ingredient is toffee, which would help balance out the sharp, hoppy flavors of a rich brown ale.The Jersey Devil is a powerful and dangerous cryptid, but the fact that it’s often confused for a regular horse is what lures it’s victims in, so it should have just a little bit of sweetness.

Mothman Extra Stout is the strongest, darkest, and richest of the beers. It should be full-bodied, filling to drink, and very sharp flavoured. Just as the creature is rarely seen as more than a flash or a shadow, this dark beer only requires a sip to taste it’s strong flavours, representing how Mothman is seen as one of the most mysterious and infamous cryptids.